Month: March 2021

How to Measure Brand Awareness? Can you even measure brand awareness? Today there is a jungle of brands, companies and services, you can almost get what you want whenever you want. The only problem is that very many brands move in the same sector, they offer the same thing. How do you stand out and sell more than your competitor? There are many answers to that question, but one of the most important is to be familiar with your target group. What is brand awareness? We start from the beginning - what exactly is brand awareness? Simply put, that's exactly…

7 Influencer Marketing Trends - Do You Know? Trends are something that has not always sounded good to everyone's ears. However, we believe that there is great reason to keep track of trends because they usually serve as indicators of major movements in the present. Here we list the 7 biggest trends in influencer marketing this year! Influencer marketing is without a doubt here to stay. But, like all other phenomena in our society, it is changing and the industry is constantly evolving. New trends are emerging rapidly. Therefore, it is important to keep up and from time to time…

Influencers' Influence on the Authenticity of Your Brand The impact of influencers on brand authenticity is great, as you probably already understand. Therefore, it is important to carefully choose which influencers you should work with. They will become an ambassador for the brand and become an important part of how your chosen target groups and personas perceive you. Influencers' impact - how big is it? Being an influencer basically means that you influence, or in other words, influence someone, in this case your followers. Being influenced by someone is not a new phenomenon. In a buying process, the consumer wants…

Commitment and Influencer Marketing - How it works! Commitment is a word that is used very frequently in the subject of influencer marketing. The only question is - how do you measure it and what does it really mean? As previously mentioned in our articles, there are a variety of ways to measure an influencer marketing campaign. You can measure everything from brand awareness and impressions to completed purchases. Measuring engagement has become increasingly popular, even though it may not be as easy to do as you think… How to measure commitment? When you measure engagement, you basically measure all…

How to Build Long-term Relationships Through Influencer Marketing Marketing your brand or service through influencer marketing has, is and will long be a very good and long-term marketing method. Is it as simple as it sounds? To just get in touch with an influencer and let him act as a media house. The answer is both yes and no. An influencer is something much bigger than a media house. It is a human being and everyone knows that with and to human beings you have a relationship. It is precisely the relationship that the target group (consumers) have to the…

3 Tips on Choosing the Right Digital Channels in Your Marketing Choosing the right digital channels to market yourself through is often difficult. The most important thing to keep in mind is that you should be where your target audience is. The options are many and there are several parameters to consider such as SEO, costs and target audience. That influencer marketing is a hot way to be seen through has probably not escaped anyone. More how to set up a strategy for your digital marketing and which channels suit it can be all the more difficult to understand. We…

Influencer Marketing Instagram - How to Maximize the Effect in 5 Steps! Today, it is almost more the rule than the exception that part of a company's marketing budget goes to Influencer marketing, and often via channels such as Instagram. And it's not so strange, the influencer has often spent several years building up his trust capital. Of course you want to take part in that. Right now, it is perhaps Instagram that is the most relevant platform when it comes to influencer marketing. Gone are the days when influencers were content with free products for a fee. Bianca Ingrosso…

Display Advertising - 4 Benefits for Companies! In a world where every human being is constantly met with new impressions, it is difficult to catch someone's attention. It is extra difficult to catch the attention of the right people. Fortunately, there is technology that facilitates our work, and display advertising, also called banner advertising, is a perfect example of that. Display advertising includes the digital advertising that takes place embedded, including content on websites and apps. Aim the banner ads at apps, social media & target audience niche sites. Below we list four reasons why you do the right thing…