Month: March 2021

Influencer Marketing - Why It Works! Influencer marketing has become a widely liked and well-used way to market your services and products. Which is not particularly strange as the results surpass traditional marketing by far. But why? At present, the majority of all consumers have greater confidence in influencers than they have in traditional advertising. According to Forbes, the figure is as high as 92%. The statistics that speak for influencer marketing benefits are extensive, which leads to the simple assumption that it is the most effective alternative. But, the interesting thing is perhaps rather to take a closer look…

What Can You as a Customer Buy When it Comes to Influencer Marketing? A challenge we have discovered in many customers of influencer marketing is an uncertainty about what it means to buy. What services are included? And what do they include? Here we answer all thoughts about what you can buy within the framework of influencer marketing. Before we get into this topic, we want to add a little passage first. When you as a customer are to buy influencer marketing, the most important thing is that there is a thorough and approved agreement by both parties where all…

What are the Benefits of Ambassadorship? In influencer marketing, ambassadorship has been and has been a hot topic for a long time now. Therefore, we thought we would take the opportunity in this article to sort out all the questions about ambassadorship and also tell you what benefits there are to using it! To begin with, many would probably say that all influencer marketing is some kind of ambassadorship. And that's not entirely untrue. But, when we talk about it in this article and in the industry, we are referring to a long-term collaboration between an influencer and a brand…

How To Create an Event with an Influencer Creating buzz with the help of various events is starting to become a classic approach in marketing. But the truth is that it is not very easy to succeed. Unfortunately, it is relatively common when it comes to various flies and trends in marketing. Everyone wants to do, but no one knows how. One solution to your problem may be to create an event with an influencer. By using an influencer when you create an event for marketing purposes, you can reach the right target group with incredible precision. The influencer will…

27 Influencer Marketing Terms You Should be Aware of! Digital marketing in general has many buzzwords, and new ones are constantly being added! Maybe you are already working with influencer marketing or are interested in getting started with it. In any case, it is a good foundation and security for you as a customer to keep track of the various KPIs and other influencer marketing terms. For us, it is important that our customers understand the entire process of influencer marketing, and that there are clear agreements that all parties understand and feel safe with. Therefore, we have developed a…

Design Collaboration with Influencers - How, Where, When and Why? As many of you probably understand, working with an influencer can take many forms. A well-proven and widely popular method is to create a design collaboration together with a suitable influencer. Here, we therefore intended to report on the benefits of this type of marketing effort and how it should be done. To start at the right end, we must first explain what a design collaboration is. Just like everything else when it comes to influencer marketing, design collaborations can be defined and packaged in different ways. The most common…

Influencer Marketing - What do you Pay for? There is clearly some confusion about what you actually pay for when it comes to influencer marketing. A relatively common misconception is, for example, that you only pay for the reach that the influencer has in their various channels. That's not true. Here we explain what it is you actually pay for and get out of influencer marketing. The widespread spread Although range is of course important, because it really is, the spread of an influencer is greater than that. Just talking about range is a simplification of it all. Reach is…

A Successful Campaign Means Good Planning In order for the work to be as good as possible, planning is required. Plan the influencer campaign based on the following steps to achieve a desired result: Mission / why: Overall - Motivate and determine why the marketing should take place via one or more influencers. Is influencer marketing the primary marketing or is it a complement to other marketing. Goal: Aim and enter KPIs (key figures) on each campaign. The key figures are followed up and in this way you also see the development of the campaign. If you have no concrete…

Influencer Marketing Follow-up & Evaluation of Results When campaigns have gone live and are completed, it's time to evaluate - a proper Influencer marketing follow-up helps you create cost-effective results, which provide value for the target group. They are not completed when they are rolling, but that is when the follow-up and evaluation work starts. And this can be done in many different ways. How you measure and follow up the campaign depends entirely on what goals you have. Here we will go through KPIs for some common goals when it comes to evaluating influencer marketing campaigns. Common goals and…

Influencer Platforms & Views - How to Measure them & What do they mean? Impressions are gained in a fluid, global, diffused way. It is impossible to get away from. In part, it is used as a CPI but also as a basis for pricing in many cases. But the truth is that screenings are not always easy to relate to. The biggest reason why screenings have become so central on influencer platforms has, of course, to do with their importance for pricing. It has always been a practical index to use that can tell how much exposure a campaign…